Communicating globally an integrated marketing approach

Communicating globally an integrated marketing approach

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Dades bibliogràfiques
Autor principal: Schultz, Don E.
Altres autors: Kitchen, Philip J.
Format: Llibre
Idioma:English
Publicat: Lincolnwood, Ill. NTC Business Books c2000.
Matèries:
Export marketing.
Export marketing > Management.
Communication, International.
Export marketing > Case studies.