Analyzing decision making metric conjoint analysis

Analyzing decision making metric conjoint analysis

Bibliografiske detaljer
Hovedforfatter: Louviere, Jordan J. (Author)
Format: Bog
Sprog:English
Udgivet: Newbury Park, California Sage [1988]
Serier:Sage university papers. Quantitative applications in the social sciences 67
Fag:
Consumer behavior > Mathematical models.
Conjoint analysis (Marketing).
Decision-making > Mathematical models.