Analyzing decision making metric conjoint analysis

Analyzing decision making metric conjoint analysis

Bibliographische Detailangaben
1. Verfasser: Louviere, Jordan J. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Newbury Park, California Sage [1988]
Schriftenreihe:Sage university papers. Quantitative applications in the social sciences 67
Schlagworte:
Consumer behavior > Mathematical models.
Conjoint analysis (Marketing).
Decision-making > Mathematical models.