Analyzing decision making metric conjoint analysis

Analyzing decision making metric conjoint analysis

Bibliographic Details
Main Author: Louviere, Jordan J. (Author)
Format: Book
Language:English
Published: Newbury Park, California Sage [1988]
Series:Sage university papers. Quantitative applications in the social sciences 67
Subjects:
Consumer behavior > Mathematical models.
Conjoint analysis (Marketing).
Decision-making > Mathematical models.