Analyzing decision making metric conjoint analysis

Analyzing decision making metric conjoint analysis

Bibliografski detalji
Glavni autor: Louviere, Jordan J. (Autor)
Format: Knjiga
Jezik:English
Izdano: Newbury Park, California Sage [1988]
Serija:Sage university papers. Quantitative applications in the social sciences 67
Teme:
Consumer behavior > Mathematical models.
Conjoint analysis (Marketing).
Decision-making > Mathematical models.