Analyzing decision making metric conjoint analysis

Analyzing decision making metric conjoint analysis

Podrobná bibliografie
Hlavní autor: Louviere, Jordan J. (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Newbury Park, California Sage [1988]
Edice:Sage university papers. Quantitative applications in the social sciences 67
Témata:
Consumer behavior > Mathematical models.
Conjoint analysis (Marketing).
Decision-making > Mathematical models.