Essentials of media planning a marketing viewpoint

Essentials of media planning a marketing viewpoint

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Manylion Llyfryddiaeth
Prif Awdur: Barban, Arnold M.
Awduron Eraill: Cristol, Steven M., Kopec, Frank J.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Lincolnwood, Ill., USA NTC Business Books c1993.
Rhifyn:3rd ed.
Pynciau:
Advertising media planning.
Marketing.