The effects of search, experience and credence attributes on brand choice

Detalles Bibliográficos
Autor Principal:	Rusli, Martinus S. (Author)
Outros autores:	Gutierrez, Ben Paul B. (adviser.)
Formato:	Thesis
Idioma:	English
Subjects:	Brand choice > Indonesia. Consumers' preferences > Indonesia. Consumers > Attitudes. > Indonesia.