The effects of search, experience and credence attributes on brand choice

Bibliografiske detaljer
Hovedforfatter:	Rusli, Martinus S. (Author)
Andre forfattere:	Gutierrez, Ben Paul B. (adviser.)
Format:	Thesis
Sprog:	English
Fag:	Brand choice > Indonesia. Consumers' preferences > Indonesia. Consumers > Attitudes. > Indonesia.