The effects of search, experience and credence attributes on brand choice

Dades bibliogràfiques
Autor principal:	Rusli, Martinus S. (Autor)
Altres autors:	Gutierrez, Ben Paul B. (adviser.)
Format:	Thesis
Idioma:	English
Matèries:	Brand choice > Indonesia. Consumers' preferences > Indonesia. Consumers > Attitudes. > Indonesia.