The strategic positioning of store brands in retailer - manufacturer bargaining

Библиографические подробности
Главный автор:	Morton, Scott Morton
Другие авторы:	Zettelmeyer, Florian
Формат:	‌
Язык:	English
Опубликовано:	Cambridge National Bureau of Economic Research 2000.
Серии:	NBER working paper series no.7712
Предметы:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.