The strategic positioning of store brands in retailer - manufacturer bargaining

Bibliografische gegevens
Hoofdauteur:	Morton, Scott Morton
Andere auteurs:	Zettelmeyer, Florian
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Cambridge National Bureau of Economic Research 2000.
Reeks:	NBER working paper series no.7712
Onderwerpen:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.