The strategic positioning of store brands in retailer - manufacturer bargaining

書誌詳細
第一著者:	Morton, Scott Morton
その他の著者:	Zettelmeyer, Florian
フォーマット:	図書
言語:	English
出版事項:	Cambridge National Bureau of Economic Research 2000.
シリーズ:	NBER working paper series no.7712
主題:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.