The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

ग्रंथसूची विवरण
मुख्य लेखक: Morton, Scott Morton
अन्य लेखक: Zettelmeyer, Florian
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Cambridge National Bureau of Economic Research 2000.
श्रृंखला:NBER working paper series no.7712
विषय:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.