The strategic positioning of store brands in retailer - manufacturer bargaining

Detalles Bibliográficos
Autor Principal:	Morton, Scott Morton
Outros autores:	Zettelmeyer, Florian
Formato:	Libro
Idioma:	English
Publicado:	Cambridge National Bureau of Economic Research 2000.
Series:	NBER working paper series no.7712
Subjects:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.