The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Morton, Scott Morton
Rannpháirtithe: Zettelmeyer, Florian
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Cambridge National Bureau of Economic Research 2000.
Sraith:NBER working paper series no.7712
Ábhair:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.