The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Xehetasun bibliografikoak
Egile nagusia: Morton, Scott Morton
Beste egile batzuk: Zettelmeyer, Florian
Formatua: Liburua
Hizkuntza:English
Argitaratua: Cambridge National Bureau of Economic Research 2000.
Saila:NBER working paper series no.7712
Gaiak:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.