The strategic positioning of store brands in retailer - manufacturer bargaining

Detalles Bibliográficos
Autor principal:	Morton, Scott Morton
Otros Autores:	Zettelmeyer, Florian
Formato:	Libro
Lenguaje:	English
Publicado:	Cambridge National Bureau of Economic Research 2000.
Colección:	NBER working paper series no.7712
Materias:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.