The strategic positioning of store brands in retailer - manufacturer bargaining

Bibliographische Detailangaben
1. Verfasser:	Morton, Scott Morton
Weitere Verfasser:	Zettelmeyer, Florian
Format:	Buch
Sprache:	English
Veröffentlicht:	Cambridge National Bureau of Economic Research 2000.
Schriftenreihe:	NBER working paper series no.7712
Schlagworte:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.