The strategic positioning of store brands in retailer - manufacturer bargaining

Bibliografiske detaljer
Hovedforfatter:	Morton, Scott Morton
Andre forfattere:	Zettelmeyer, Florian
Format:	Bog
Sprog:	English
Udgivet:	Cambridge National Bureau of Economic Research 2000.
Serier:	NBER working paper series no.7712
Fag:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.