The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Dades bibliogràfiques
Autor principal: Morton, Scott Morton
Altres autors: Zettelmeyer, Florian
Format: Llibre
Idioma:English
Publicat: Cambridge National Bureau of Economic Research 2000.
Col·lecció:NBER working paper series no.7712
Matèries:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.