The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Detalhes bibliográficos
Autor principal: Morton, Scott Morton
Outros Autores: Zettelmeyer, Florian
Formato: Livro
Idioma:English
Publicado em: Cambridge National Bureau of Economic Research 2000.
coleção:NBER working paper series no.7712
Assuntos:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.