The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Bibliografski detalji
Glavni autor: Morton, Scott Morton
Daljnji autori: Zettelmeyer, Florian
Format: Knjiga
Jezik:English
Izdano: Cambridge National Bureau of Economic Research 2000.
Serija:NBER working paper series no.7712
Teme:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.