The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Opis bibliograficzny
1. autor: Morton, Scott Morton
Kolejni autorzy: Zettelmeyer, Florian
Format: Książka
Język:English
Wydane: Cambridge National Bureau of Economic Research 2000.
Seria:NBER working paper series no.7712
Hasła przedmiotowe:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.