The strategic positioning of store brands in retailer - manufacturer bargaining

书目详细资料
主要作者:	Morton, Scott Morton
其他作者:	Zettelmeyer, Florian
格式:	图书
语言:	English
出版:	Cambridge National Bureau of Economic Research 2000.
丛编:	NBER working paper series no.7712
主题:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.