Morton, S. M., & Zettelmeyer, F. (2000). The strategic positioning of store brands in retailer - manufacturer bargaining. National Bureau of Economic Research.
Chicago-Zitierstil (17. Ausg.)Morton, Scott Morton, und Florian Zettelmeyer. The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining. Cambridge: National Bureau of Economic Research, 2000.
MLA-Zitierstil (9. Ausg.)Morton, Scott Morton, und Florian Zettelmeyer. The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining. National Bureau of Economic Research, 2000.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.