Morton, S. M., & Zettelmeyer, F. (2000). The strategic positioning of store brands in retailer - manufacturer bargaining. National Bureau of Economic Research.
Citace podle Chicago (17th ed.)Morton, Scott Morton, a Florian Zettelmeyer. The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining. Cambridge: National Bureau of Economic Research, 2000.
Citace podle MLA (9th ed.)Morton, Scott Morton, a Florian Zettelmeyer. The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining. National Bureau of Economic Research, 2000.
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