Environmental marketing strategies, practice, theory, and research

Manylion Llyfryddiaeth
Awduron Eraill:	Mintu-Wimsatt, Alma T., Polonsky, Michael J.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York Haworth Press c1995.
Cyfres:	Haworth marketing resources
Pynciau:	Green marketing. Product management > Environmental aspects. Social responsibility of business.