Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Bibliographic Details
Main Author: James, Jeffrey
Format: Book
Language:English
Published: London Macmillan 1983.
Subjects:
Consumer education > Ddeveloping countries.
Advertising > Developing countries.
Consumers' preferences > Developing countries.
New products.