Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Bibliografiske detaljer
Hovedforfatter: James, Jeffrey
Format: Bog
Sprog:English
Udgivet: London Macmillan 1983.
Fag:
Consumer education > Ddeveloping countries.
Advertising > Developing countries.
Consumers' preferences > Developing countries.
New products.