The Quest for loyalty creating value through partnership

Bibliographische Detailangaben
Weitere Verfasser:	Reichheld, Frederick F.
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston, Mass. Harvard Business School Press c1996.
Schriftenreihe:	Harvard business review book series
Schlagworte:	Customer relations. Loyalty. Employee loyalty. Corporations > Investor relations.