Cita APA (7th ed.)

Reichheld, F. F. (1996). The Quest for loyalty: Creating value through partnership. Harvard Business School Press.

Cita Chicago (17th ed.)

Reichheld, Frederick F. The Quest for Loyalty: Creating Value Through Partnership. Boston, Mass: Harvard Business School Press, 1996.

Cita MLA (9th ed.)

Reichheld, Frederick F. The Quest for Loyalty: Creating Value Through Partnership. Harvard Business School Press, 1996.