Simulated test marketing technology for launching successful new products

Simulated test marketing technology for launching successful new products

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Clancy, Kevin J. 1942-
Rannpháirtithe: Shulman, Robert S. 1951-, Wolf, Marianne 1953-
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York Lexington Books c1994.
Ábhair:
Marketing > Computer simulation.
New products > Marketing.
Test marketing.