Managing customer value creating quality and service that customers can see

Managing customer value creating quality and service that customers can see

Dettagli Bibliografici
Autore principale: Gale, Bradley T.
Altri autori: Wood, Robert Chapman
Natura: Libro
Lingua:English
Pubblicazione: New York Free Press c1994.
Soggetti:
Quality of products > Evaluation.
Consumer satisfaction > Evaluation.
Marketing > Management.