Managing customer value creating quality and service that customers can see

Managing customer value creating quality and service that customers can see

书目详细资料
主要作者: Gale, Bradley T.
其他作者: Wood, Robert Chapman
格式: 图书
语言:English
出版: New York Free Press c1994.
主题:
Quality of products > Evaluation.
Consumer satisfaction > Evaluation.
Marketing > Management.