Managing customer value creating quality and service that customers can see

Managing customer value creating quality and service that customers can see

Bibliografske podrobnosti
Glavni avtor: Gale, Bradley T.
Drugi avtorji: Wood, Robert Chapman
Format: Knjiga
Jezik:English
Izdano: New York Free Press c1994.
Teme:
Quality of products > Evaluation.
Consumer satisfaction > Evaluation.
Marketing > Management.