Managing customer value creating quality and service that customers can see

Detalhes bibliográficos
Autor principal:	Gale, Bradley T.
Outros Autores:	Wood, Robert Chapman
Formato:	Livro
Idioma:	English
Publicado em:	New York Free Press c1994.
Assuntos:	Quality of products > Evaluation. Consumer satisfaction > Evaluation. Marketing > Management.