In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

书目详细资料
主要作者: Chapman, Merrill R. 1953-
格式: 图书
语言:English
出版: Berkeley, Calif. Apress c2003.
主题:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
在线阅读:Table of contents