In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Detalles Bibliográficos
Autor principal: Chapman, Merrill R. 1953-
Formato: Libro
Lenguaje:English
Publicado: Berkeley, Calif. Apress c2003.
Materias:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Acceso en línea:Table of contents