In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Podrobná bibliografie
Hlavní autor: Chapman, Merrill R. 1953-
Médium: Kniha
Jazyk:English
Vydáno: Berkeley, Calif. Apress c2003.
Témata:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
On-line přístup:Table of contents