Chapman, M. R. (2003). In search of stupidity: Over 20 years of high-tech marketing disasters. Apress.
Chicago-Zitierstil (17. Ausg.)Chapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. Berkeley, Calif: Apress, 2003.
MLA-Zitierstil (9. Ausg.)Chapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. Apress, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.