Chapman, M. R. (2003). In search of stupidity: Over 20 years of high-tech marketing disasters. Apress.
Citace podle Chicago (17th ed.)Chapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. Berkeley, Calif: Apress, 2003.
Citace podle MLA (9th ed.)Chapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. Apress, 2003.
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