Cases in sport marketing

Bibliografski detalji
Glavni autor:	McDonald, Mark A.
Daljnji autori:	Milne, George R.
Format:	Knjiga
Jezik:	English
Izdano:	Sudbury, Mass. Jones and Bartlett c1999.
Teme:	Sports > Marketing > United States > Case studies. Sports > Economic aspects > United States > Case studies. Case method.