Cases in sport marketing

Cases in sport marketing

书目详细资料
主要作者: McDonald, Mark A.
其他作者: Milne, George R.
格式: 图书
语言:English
出版: Sudbury, Mass. Jones and Bartlett c1999.
主题:
Sports > Marketing > United States > Case studies.
Sports > Economic aspects > United States > Case studies.
Case method.