Cases in sport marketing

Detalles Bibliográficos
Autor principal:	McDonald, Mark A.
Otros Autores:	Milne, George R.
Formato:	Libro
Lenguaje:	English
Publicado:	Sudbury, Mass. Jones and Bartlett c1999.
Materias:	Sports > Marketing > United States > Case studies. Sports > Economic aspects > United States > Case studies. Case method.