Effective advertising understanding when, how, and why advertising works

Bibliographic Details
Main Author: Tellis, Gerard J. 1950-
Resource Type: Book
Language:English
Published: Thousand Oaks, Calif. Sage c2004.
Subjects:

College of Arts and Letters (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CAL-5270 HF 5823 / T443 Regular Circulation On-Shelf

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-22006 HF 5823 T443 Regular Circulation On-Shelf