Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Bibliografske podrobnosti
Main Authors: Kotler, Neil G. 1941- (Author), Kotler, Philip (Author)
Format: Knjiga
Jezik:English
Izdano: San Francisco Jossey-Bass Publishers c1998.
Teme:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.