Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Bibliographic Details
Main Authors: Kotler, Neil G. 1941- (Author), Kotler, Philip (Author)
Resource Type: Book
Language:English
Published: San Francisco Jossey-Bass Publishers c1998.
Subjects:

College of Arts and Letters (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CAL-4533 AM 5 / K68 Regular Circulation On-Shelf

School of Library and Information Studies (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
LS-00013G AM 5 / K68 Regular Circulation On-Shelf