Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Xehetasun bibliografikoak
Egile Nagusiak: Kotler, Neil G. 1941- (Egilea), Kotler, Philip (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: San Francisco Jossey-Bass Publishers c1998.
Gaiak:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.