Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Show all versions (2)
Bibliografiske detaljer
Main Authors: Kotler, Neil G. 1941- (Author), Kotler, Philip (Author)
Format: Bog
Sprog:English
Udgivet: San Francisco Jossey-Bass Publishers c1998.
Fag:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.