Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

सभी संस्करण दिखाएं (2)
ग्रंथसूची विवरण
मुख्य लेखकों: Kotler, Neil G. 1941- (लेखक), Kotler, Philip (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: San Francisco Jossey-Bass Publishers c1998.
विषय:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.