Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Библиографические подробности
Главные авторы: Kotler, Neil G. 1941- (Автор), Kotler, Philip (Автор)
Формат: ‌
Язык:English
Опубликовано: San Francisco Jossey-Bass Publishers c1998.
Предметы:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.