Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Détails bibliographiques
Auteurs principaux: Kotler, Neil G. 1941- (Auteur), Kotler, Philip (Auteur)
Format: Livre
Langue:English
Publié: San Francisco Jossey-Bass Publishers c1998.
Sujets:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.