Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Kotler, Neil G. 1941- (Údar), Kotler, Philip (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: San Francisco Jossey-Bass Publishers c1998.
Ábhair:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.