Kotler, N. G., & Kotler, P. (1998). Museum strategy and marketing: Designing missions, building audiences, generating revenue and resources. Jossey-Bass Publishers.
Citace podle Chicago (17th ed.)Kotler, Neil G., a Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco: Jossey-Bass Publishers, 1998.
Citace podle MLA (9th ed.)Kotler, Neil G., a Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass Publishers, 1998.
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