APA-Zitierstil (7. Ausg.)

Kotler, N. G., & Kotler, P. (1998). Museum strategy and marketing: Designing missions, building audiences, generating revenue and resources. Jossey-Bass Publishers.

Chicago-Zitierstil (17. Ausg.)

Kotler, Neil G., und Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco: Jossey-Bass Publishers, 1998.

MLA-Zitierstil (9. Ausg.)

Kotler, Neil G., und Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass Publishers, 1998.