Ben & Jerry's the inside scoop : how two real guys built a business with a social conscience and a sense of humor

Ben & Jerry's the inside scoop : how two real guys built a business with a social conscience and a sense of humor

Détails bibliographiques
Auteur principal: Lager, Fred
Format: Livre
Langue:English
Publié: New York Crown Trade Paperbacks c1994.
Sujets:
Cohen, Ben (Ben R).
Greenfield, Jerry.
Businessman > Vermont > Biography.
Ben & Jerry's (Firm) > History.
Ice cream industry > Vermont.
Social responsibility of business > Vermont.